Upgrade as your review volume grows, or as your team needs more advanced features, automation, and analytics.
Choose PAYGO if you want flexible, usage-based pricing for testing, low-volume activity, or occasional use. Choose Core, Pro, or Pro+ if you want a monthly plan with included usage and access to plan-based features. The right monthly plan depends on both the features you need and the limits you expect to use, so use the comparison table to match the features and limits you need.
Core, Pro, and Pro+ differ by both monthly limits and feature access. For example, review response capacity increases from 100 responses on Core, to 200 on Pro, to 500 on Pro+. Feature access also expands as you move up: Core does not include Map Rank Tracker or Competitor Analysis, while Pro includes 10 combined map rank scans or competitor analyses per month, and Pro+ includes 25 plus access to Competitor Voice of Customer features. Use the comparison table for the full plan-by-plan breakdown.
If you need more capacity than your plan includes, you can add monthly add-on packs to your subscription. Add-ons are recurring subscription add-ons, not one-time purchases, and you can add multiple packs to customize your account around your actual usage. For example, you can add extra response capacity, emails, SMS segments, survey responses, map rank scans / competitor analysis without changing your whole plan. If you need higher limits across several areas or access to features that are not included in your current plan, upgrading may be the better fit.
Subscription add-ons give you extra monthly capacity for a specific usage area. Add the pack that matches the limit you are most likely to exceed: Review Response + VOC, Request Emails, Request SMS, Survey Responses, or Map Rank Tracking / Competitor Analysis. You can add multiples of the same pack if you need more capacity. Add-ons are best when your plan is otherwise the right fit and you only need more of one or two specific usage types.
Yes. Unused add-on capacity rolls over for one additional month. Add-on credits expire after the billing month plus one rollover month, so they are useful for expected extra usage but should not be over-purchased far in advance.
Use PAYGO when your usage is occasional, unpredictable, low volume, or limited to a specific feature. A monthly subscription plan is usually a better fit when you have steady review volume or want included monthly capacity for responses, email requests, SMS segments, surveys, source downloads, map rank tracking, or competitor analysis.
The free trial lets you test RightResponse AI before choosing a paid plan. It is built on the PAYGO plan (which provides most Pro features), lasts 7 days, and provides 1000 credits. You can use it to explore AI review responses, review requests, map rank tracking, and the workflows that matter for your business, then decide whether PAYGO, Core, Pro, or Pro+ is the best fit.
Self-serve pricing is listed per location, per month. If you manage multiple locations, pricing scales with the number of locations on the account. Annual billing gives you a discounted monthly equivalent compared with monthly billing.
Yes. There are one-time fees to submit your registration and campaign information to the carriers, and to acquire a phone number. There are also monthly fees for each phone number and campaign.
Yes. You can change plans as your needs change. Upgrade when you need higher limits or more advanced features, downgrade when your needs are lighter, or cancel if you no longer need the platform. Cancellations follow the current billing cycle and subscription terms.