Generic AI response
Thank you for your kind review. We’re glad Luis explained everything clearly and provided fast service.
AI reputation management software
AI Reputation Management Software That Turns Google Reviews Into Growth.
RightResponse AI brings review and reputation management to local and multi-location businesses, franchises, and agencies: SMS, email, and QR review requests; 20-agent message-informed responses; Voice of Customer analysis; competitor insights; and Google Maps rank tracking. Choose self-serve software from $10/location/month plus PAYGO credits, or Done For You and white-label services.
RightResponse AI in 90 Seconds
★★★★★RightResponse AI has been a great tool that has helped with our Pest Control Business
We love how easy it is to create facts and respond to reviews. It’s been super helpful for staying in touch with customers and showing we care. Zero complaints so far!
Garrett B., G2 reviewer
★★★★★Time-Saving, Insightful, and CustomizableRightResponse AI lets us reply faster, track trends, and get real insights from reviews. The AI adapts to our tone and needs, saving time and improving how we respond.
Tereza Z., G2 reviewer
The response difference
What Makes RightResponse AI Different From Traditional Review Management Software?
Traditional AI review tools usually generate a polite reply, simply parroting back the review itself. RightResponse AI can select relevant, approved business messages and incorporate them into the response itself, turning a public reply into useful information for the reviewer and the next prospective customer. See how Message-Informed Review Responses add useful business information to a reply.
One review. Two very different responses.
“Our water heater stopped working the morning family arrived. Luis explained the options clearly and installed a replacement that afternoon.”
Message-informed response
Thank you for recognizing Luis and the clear guidance he provided. We stock common replacement units on our trucks so our team can often complete same-day installations when a home loses hot water. We’re glad that preparation helped get everything ready before your family arrived.
1. Review contextThe response begins with what the customer actually said.
2. Approved knowledgeRelevant facts and messages come from information the business controls.
3. Brand and location rulesTone, operating rules, and local context shape the response.
4. Human controlTeams can review, approve, schedule, or automate publishing.
5 core product areas
Five Review Management Product Areas Across the Google Review Lifecycle.
Each product solves a distinct review-management job. Together they help businesses earn reviews, respond with purpose, understand customers and competitors, and improve local visibility.
01 / FLAGSHIP
Message-Informed AI Review Responses
Coordinate 20 specialized AI agents to create review-specific replies using relevant approved business Messages, brand voice, and location rules. Set rating-based automation, or approve and publish a ready reply in two clicks from email on a phone.
Explore message-informed AI review response software
02
AI Review Requests
Send SMS and email review requests personalized to the customer, job, and location, or use employee QR codes for face-to-face asks. Email requests can include customer or project photos and relevant questions.
Explore personalized review request software
03
AI Voice of Customer and Review Sentiment Analysis
Analyze every review against the topics that matter to the business, reveal recurring strengths and problems, and move from broad sentiment scores to operational evidence.
Explore AI Voice of Customer and Review Sentiment Analysis
04
Competitor Review Analysis
Apply the same review-intelligence lens to competitors. Compare what customers praise, what frustrates them, and where your business can create a meaningful advantage.
Explore competitor review analysis
05
Google Maps Local Rank Tracker
Measure local search visibility from the locations where customers search. Monitor movement over time and compare map performance against nearby competitors.
Explore the Google Maps Local Rank TrackerSoftware when you want it, service when you need it
Done For You Reputation Management for Businesses and Agencies.
Want the benefits without managing the work yourself? Our Done For You team can handle your day-to-day review management, while agencies can offer the same service under their own brand.
Done For You Reputation Management for Businesses
Our team manages the day-to-day review workflow using your approved facts, messages, brand voice, and operating rules. You retain visibility and control without assigning internal staff to every request, response, and insight.
See Done For You reputation management servicesWhite-Label Reputation Management for Agencies
Agencies can offer review requests, message-informed responses, review intelligence, and local visibility support to clients under the agency’s own brand, with RightResponse AI handling delivery behind the scenes.
See white-label reputation management for agenciesMore impact, less manual work
More Reviews Managed. Less Work for Your Team.
RightResponse AI helps your team request reviews, respond personally, and turn customer feedback into action without adding another manual process.
Use the software yourself or let our Done For You team manage the day-to-day work.
100+brands using RightResponse AI
15,000+responses managed per month
800+active users
From 23 podcast conversations
Expert Perspectives on AI Reputation Management
Across 23 podcast conversations, George Swetlitz and leaders in AI, customer experience, marketing, and multi-location growth examined how review data can drive action, how real business knowledge improves public responses, and where specialized AI adds meaningful judgment.
Applied AI“Probably one of the most effective applications of AI I've heard to date.”
Bob Azman
All Things Considered CX Read the episode context
Review intelligence“It's not just helping the user collect the reviews. It's helping the user truly implement the knowledge gained from collecting those reviews.”
Lori Brooks
The Small Business with Lori Brooks Show Read the episode context
Trust at scale“That's what creates the human connection. That's what helps build trust at scale.”
Stephen Woessner
Sell With Authority Read the episode context
Clear buying paths
Transparent AI Reputation Management Pricing
Choose self-serve software with month-to-month or annual billing, or let our Done For You team manage the work. The monthly prices below apply to month-to-month billing. Start with a 7-day free trial: 1,000 credits, most Pro capabilities, and no credit card required.
- PAYGO — $10/location/month plus credits: Usage-based access to most Pro capabilities for seasonal or low-volume locations.
- Core — $19/location/month: 100 AI review responses, 1,000 basic email requests, sentiment badges, and a basic review dashboard for Google Business Profile review workflows.
- Pro — $29/location/month: 200 AI review responses, 2,000 email requests, capacity for 200 SMS segments, AI request personalization, topic-level Voice of Customer analysis, and 10 combined Google Maps scans or competitor analyses per location/month.
- Pro+ — $44/location/month: 500 AI review responses, 5,000 email requests, capacity for 500 SMS segments, Competitor Voice of Customer analysis, and 25 combined Maps scans or competitor analyses per location/month.
- Done For You and white-label options: Done For You includes the software needed for your agreed service scope. Agencies can choose white-label software, managed fulfillment, or a combination.
Included allowances pool across company locations. Longer texts use multiple SMS segments; registration, number, campaign, and applicable sending fees are separate. See the pricing page for annual rates and full plan details.
See current RightResponse AI pricing
CAPABILITIES FOR EVERY TEAM
Reputation Management Solutions for Businesses and Local Teams, Multi-Location Businesses, Enterprises, Franchisors, and Agencies
Single-location businesses and local teams can manage review requests and replies, multi-location brands and emerging franchises can coordinate operations across 5–200 locations, enterprise networks and national franchisors can govern 200+ locations across multiple brands, and agencies can deliver white-label services under their own brand—all from the same platform.
Businesses and Local Teams
Request and respond to reviews, understand customer feedback, and improve local visibility with software or direct managed support.
Explore reputation management for businessesMulti-Location Businesses and Emerging Franchises
For growing brands and emerging franchises with 5–200 locations, apply consistent review standards while retaining the local context needed for useful responses and market insight.
Explore multi-location reputation managementEnterprises and Franchisors (200+ Locations)
Manage multiple brands and 200+ locations with brand- and location-level controls, cross-location comparisons, sophisticated permissions, tailored edit, approve, and publish workflows, and bespoke APIs.
Explore enterprise reputation managementAgencies and White-Label Partners
Deliver review-management software or a fully managed service across client accounts under the agency’s own brand.
Explore white-label reputation managementCore product capabilities
What Each RightResponse AI Product Does
RightResponse AI is a connected review and reputation management platform. Its five product areas handle distinct jobs: generate more reviews from real customers, create useful review responses, turn feedback into Voice of Customer intelligence, compare competitors, and measure local search visibility.
01 / Review Responder
Message-Informed AI Review Responder
Creates highly personalized responses that go far beyond what the reviewer wrote by incorporating relevant approved company, brand, region, and location Messages. A coordinated 20-agent workflow plans, writes, and checks every response for quality and safety.
Explore the Message-Informed AI Review Responder- 20 specialized response agentsDedicated AI agents handle safety and risk screening, review understanding, theme analysis, approved Message selection, response planning, drafting, and final quality assurance.
- Incorporate business knowledgeOur platform learns from you. You provide company-, brand-, region-, and location-level Messages, then improve that knowledge over time. RightResponse AI incorporates relevant Messages when they help future customers understand the business.
- Customize response content and structureControl greetings, closings, contact information, whether the business name is included, and other response rules by company, brand, or location.
- Human oversight or automationChoose which star ratings can publish automatically and which require a human decision. Approve and publish a ready response in two clicks from email—even from a phone. Open the response to edit or schedule it.
- PHI and personal-information protectionDedicated safety agents identify protected health information and personally identifiable information so sensitive details can be kept out of public responses.
- Review-change awarenessDetect when a customer updates a review and when the written feedback conflicts with the star rating.
- Multilingual, multi-platform workflowTranslate and manage reviews across 60+ languages and more than 100 review platforms.
02 / Review Generation
Review Generation and AI Review Requests
Helps businesses generate more genuine customer reviews by combining sophisticated campaign controls with AI-personalized review requests.
Explore Review Generation and AI Review Request Software- Template-to-AI progressionStart with standard request templates, then introduce additional channels and advanced AI personalization as your review-generation program grows.
- Customer-specific AI personalizationUse customer, transaction, appointment, or other data you have access to to create hyperpersonalized requests. Personalized email requests can include tailored questions, job photos, and an invitation to add photos to the review.
- WYSIWYG campaign builderDefine the fields, writing instructions, and request approach once, then preview requests as you make changes and apply the campaign consistently to future customers.
- Multiple request channels and integrationsRequest reviews through email, SMS, and QR codes. Initiate campaigns through Zapier, in-app workflows, a direct Google Sheets connection, and other integrations.
- Custom blackout periodsPrevent customers from being asked again within any period you define, reducing repetitive requests and protecting the customer experience.
- Sending-hour and delay controlsSet a separate delay between the trigger and delivery, and restrict sending to specific hours so requests arrive at appropriate times.
03 / Review Analysis
AI Voice of Customer, Review Analysis, and Sentiment Analysis
Turns customer reviews into detailed, evidence-backed intelligence about what customers like, dislike, and repeatedly experience. It analyzes the individual topics within each review instead of reducing the entire review to one sentiment score.
Explore Review Analysis and AI Voice of Customer- Business-specific topic frameworkRightResponse AI drafts topics around your services, products, departments, and operating priorities. Your team can review, modify, or add topics as priorities change.
- Topic-level sentimentA single review can praise one part of an experience and criticize another, so sentiment is analyzed separately for each topic.
- Experience-based phrase filteringIf a phrase is not about the customer’s experience with your business, it is excluded from the analysis so it cannot distort the results.
- Evidence behind every insightOpen the actual customer language and source reviews behind a topic, sentiment result, recurring strength, or emerging issue.
- Brand, location, and time comparisonsCompare topics and sentiment across brands, locations, star ratings, and time periods to distinguish organization-wide patterns from local issues.
- Shared company and competitor frameworkApply the same topics, sentiment methods, and evidence standards to your own reviews and competitor reviews for directly comparable Voice of Customer intelligence.
04 / Competitor Analysis
Competitor Review Analysis
Shows not only which competitors have stronger ratings or review momentum, but what their customers say is causing the difference. It combines quantitative reputation benchmarking with Competitor Voice of Customer analysis.
Explore Competitor Review Analysis- Side-by-side reputation benchmarkingCompare average ratings, total review volume, review frequency, and recent performance across your business and selected competitors.
- Review velocity and momentumMeasure average monthly review volume and recent-period changes to identify which businesses are gaining customer feedback fastest.
- Competitor Voice of CustomerAnalyze your reviews and competitor reviews using the same business-relevant topics and topic-level sentiment framework.
- Topic-by-topic competitive gapsIdentify the experiences customers praise or criticize for each business and see where competitors consistently outperform or underperform your locations.
- Evidence-backed competitive findingsOpen the customer reviews behind every competitive strength, weakness, or recurring theme instead of relying on unexplained scores.
- Market- and location-specific comparisonsEvaluate the competitors that matter within each location or market instead of relying only on broad industry benchmarks.
05 / Local Visibility
Google Maps Local Rank Tracker
Shows where each business location appears in Google Maps for each important search term across the geographic area customers actually search from. Because a business does not have one universal Maps ranking, RightResponse AI measures visibility from multiple points and tracks how it changes.
Explore the Google Maps Local Rank Tracker- Search-term-specific geographic gridsChoose the search terms, geographic coverage, grid configuration, and scan schedule appropriate for each location and market.
- Point-by-point Maps rankingsMeasure rankings from multiple search points around a location and see exactly where the business is prominent, weak, or absent.
- Historical tracking and RewindPreserve previous scans, view ranking trends, and replay how visibility changed across the geographic grid over time.
- Local competitor discoveryIdentify the businesses appearing for the same searches, including competitors that consistently outrank the location in particular parts of its market.
- Reputation and ranking contextExamine Maps visibility alongside competitor ratings, review volume, review recency, and review-response behavior.
- Multi-location market monitoringTrack separate search grids for individual locations, giving local teams location-specific intelligence while larger organizations monitor visibility across their portfolio.
Direct answers
AI Reputation Management FAQs
Get direct answers about AI reputation management, message-informed responses, review requests, multi-location support, Done For You service, and pricing.
What is AI reputation management software?
AI reputation management software helps businesses request, respond to, analyze, and act on online reviews. RightResponse AI combines AI Review Requests, 20-agent message-informed responses, Voice of Customer analysis, competitor review analysis, and Google Maps rank tracking in one platform.
How are message-informed review responses different from generic AI replies?
Generic AI replies usually restate the review politely. RightResponse AI uses 20 specialized AI agents to select relevant, approved company, brand, region, and location Messages and incorporate them into the reply, while following the business’s brand voice, location rules, and publishing controls.
Can RightResponse AI manage both review requests and review responses?
Yes. RightResponse AI supports personalized SMS and email review requests, employee QR codes for face-to-face asks, and AI-generated review responses, alongside topic-level review analysis, competitor benchmarking, and local Google Maps rank tracking. Teams can choose the product areas they need within the connected platform.
Does RightResponse AI support multi-location businesses and franchises?
Yes. RightResponse AI supports multi-location businesses and franchises, from emerging networks with 5–200 locations to enterprise and national franchise systems with 200+ locations. Teams can coordinate review workflows centrally while maintaining company, brand, region, and location Messages, local rules, feedback reporting, competitor context, and Maps visibility.
What is Done For You reputation management?
Done For You reputation management lets you hand day-to-day work to the RightResponse AI team. We configure and manage review requests, message-informed responses, and feedback reporting within your agreed service scope, directly for your business or behind the scenes under an agency’s brand.
How much does RightResponse AI cost?
RightResponse AI’s month-to-month software bases per location are PAYGO $10 plus credits; Core $19 with 100 responses and 1,000 basic email requests; Pro $29 with 200 responses, 2,000 email requests, capacity for 200 SMS segments, topic-level Voice of Customer analysis, and 10 combined Maps scans or competitor analyses; and Pro+ $44 with 500 responses, 5,000 email requests, capacity for 500 SMS segments, Competitor Voice of Customer, and 25 combined scans or analyses. Allowances pool across company locations; SMS sending and setup fees are separate. Annual billing is also available. Start with a 7-day free trial: 1,000 credits, most Pro capabilities, and no credit card required. See full details on the RightResponse AI pricing page.
Can I approve AI review responses before they go live?
Yes. RightResponse AI lets you require human approval or automate replies using star-rating rules and separate controls for text and star-only reviews. Approve and publish a ready response in two clicks from a notification email, even on a phone. Open the response to edit, regenerate, or schedule it before publishing.
Turn Customer Reviews Into Better Responses, Clearer Insights, and Smarter Decisions
Start with a free trial, talk to us about your reputation management needs, or let our Done For You team handle it for you.
