Generic AI response
Thank you for your kind review. We’re glad Luis explained everything clearly and provided fast service.
AI reputation management software
AI Reputation Management Software That Turns Google Reviews Into Growth.
RightResponse AI helps businesses send personalized Google review requests, create message-informed responses that reflect each brand and location, understand customer and competitor feedback, and track Google Maps visibility. Manage everything with the software or let our Done For You team handle it for you.
RightResponse AI in 90 Seconds
★★★★★RightResponse AI has been a great tool that has helped with our Pest Control Business
We love how easy it is to create facts and respond to reviews. It’s been super helpful for staying in touch with customers and showing we care. Zero complaints so far!
Garrett B., G2 reviewer
★★★★★Time-Saving, Insightful, and CustomizableRightResponse AI lets us reply faster, track trends, and get real insights from reviews. The AI adapts to our tone and needs, saving time and improving how we respond.
Tereza Z., G2 reviewer
The response difference
What Makes RightResponse AI Different From Traditional Review Management Software?
Traditional AI review tools usually generate a polite reply, simply parroting back the review itself. RightResponse AI can select relevant, approved business messages and incorporate them into the response itself, turning a public reply into useful information for the reviewer and the next prospective customer.
One review. Two very different responses.
“Our water heater stopped working the morning family arrived. Luis explained the options clearly and installed a replacement that afternoon.”
Message-informed response
Thank you for recognizing Luis and the clear guidance he provided. We stock common replacement units on our trucks so our team can often complete same-day installations when a home loses hot water. We’re glad that preparation helped get everything ready before your family arrived.
1. Review contextThe response begins with what the customer actually said.
2. Approved knowledgeRelevant facts and messages come from information the business controls.
3. Brand and location rulesTone, operating rules, and local context shape the response.
4. Human controlTeams can review, approve, schedule, or automate publishing.
5 core product areas
Five Review Management Product Areas Across the Google Review Lifecycle.
Each product solves a distinct review-management job. Together they help businesses earn reviews, respond with purpose, understand customers and competitors, and improve local visibility.
01 / FLAGSHIP
Message-Informed AI Review Responses
Create review-specific replies that can incorporate relevant business messages, approved facts, brand voice, and location rules. Keep approval control or automate within the workflow you set.
Explore message-informed AI review response software
02
AI Review Requests
Request reviews with messages shaped by the customer, job, location, and business context instead of sending the same generic request to everyone.
Explore personalized review request software
03
AI Voice of Customer and Review Sentiment Analysis
Analyze every review against the topics that matter to the business, reveal recurring strengths and problems, and move from broad sentiment scores to operational evidence.
Explore AI Voice of Customer and Review Sentiment Analysis
04
Competitor Analysis
Apply the same review-intelligence lens to competitors. Compare what customers praise, what frustrates them, and where your business can create a meaningful advantage.
Explore competitor review analysis
05
Google Maps Rank Tracker
Measure local search visibility from the locations where customers search. Monitor movement over time and compare map performance against nearby competitors.
Explore the Google Maps Rank TrackerSoftware when you want it, service when you need it
Done For You Reputation Management for Businesses and Agencies.
Want the benefits without managing the work yourself? Our Done For You team can handle your day-to-day review management, while agencies can offer the same service under their own brand.
Done For You Reputation Management for Businesses
Our team manages the day-to-day review workflow using your approved facts, messages, brand voice, and operating rules. You retain visibility and control without assigning internal staff to every request, response, and insight.
See Done For You reputation management servicesWhite-Label Reputation Management for Agencies
Agencies can offer review requests, message-informed responses, review intelligence, and local visibility support to clients under the agency’s own brand, with RightResponse AI handling delivery behind the scenes.
See white-label reputation management for agenciesMore impact, less manual work
More Reviews Managed. Less Work for Your Team.
RightResponse AI helps your team request reviews, respond personally, and turn customer feedback into action without adding another manual process.
Use the software yourself or let our Done For You team manage the day-to-day work.
100+brands using RightResponse AI
15,000+responses managed per month
800+active users
From 23 podcast conversations
Expert Perspectives on AI Reputation Management
Across 23 podcast conversations, George Swetlitz and leaders in AI, customer experience, marketing, and multi-location growth examined how review data can drive action, how real business knowledge improves public responses, and where specialized AI adds meaningful judgment.
Applied AI“Probably one of the most effective applications of AI I've heard to date.”
Bob Azman
All Things Considered CX Read the episode context
Review intelligence“It's not just helping the user collect the reviews. It's helping the user truly implement the knowledge gained from collecting those reviews.”
Lori Brooks
The Small Business with Lori Brooks Show Read the episode context
Trust at scale“That's what creates the human connection. That's what helps build trust at scale.”
Stephen Woessner
Sell With Authority Read the episode context
Clear buying paths
Transparent AI Reputation Management Pricing
Manage reviews with the software, or let our Done For You team handle the work for you. See current pricing, included capacity, and plan details on our pricing page.
- Usage-based PAYGO access for teams starting small
- Predictable monthly plans for teams managing reviews at scale
- Done For You service for businesses and agency clients
- Month-to-month flexibility without a long-term contract
CAPABILITIES FOR EVERY TEAM
Reputation Management Solutions for Businesses and Local Teams, Multi-Location Businesses, Enterprises, Franchisors, and Agencies
Businesses and local teams can manage reviews and customer feedback, multi-location businesses can coordinate operations across 10–200 locations, enterprises and franchisors can govern 200+ locations and multiple brands, and agencies can deliver services under their own brand—all from the same platform.
Businesses and Local Teams
Request and respond to reviews, understand customer feedback, and improve local visibility with software or direct managed support.
Explore reputation management for businessesMulti-Location Businesses
For growing organizations—typically 10–200 locations—apply consistent review standards while retaining the local context needed for useful responses and market insight.
Explore multi-location reputation managementEnterprises and Franchisors (200+ Locations)
Manage multiple brands and 200+ locations with brand- and location-level controls, cross-location comparisons, sophisticated permissions, tailored edit, approve, and publish workflows, and bespoke APIs.
Explore enterprise reputation managementAgencies and White-Label Partners
Deliver review-management software or a fully managed service across client accounts under the agency’s own brand.
Explore white-label reputation managementCore product capabilities
What Each RightResponse AI Product Does
RightResponse AI is a connected review and reputation management platform. Its five product areas handle distinct jobs: generate more reviews from real customers, create useful review responses, turn feedback into Voice of Customer intelligence, compare competitors, and measure local search visibility.
01 / Review Responder
Message-Informed AI Review Responder
Creates highly personalized responses that go far beyond what the reviewer wrote by incorporating relevant information about your business, brand, and location. A multi-stage agent process plans, writes, and checks every response for quality and safety.
Explore the Message-Informed AI Review Responder- Specialized response agentsSeparate agents handle safety and risk, review understanding, theme analysis, message selection, response planning, writing, and final quality assurance.
- Incorporate business knowledgeOur platform learns from you. You provide company-, brand-, and location-level messages, then improve that knowledge over time. RightResponse AI incorporates relevant messages when they help future customers understand the business.
- Customize response content and structureControl greetings, closings, contact information, whether the business name is included, and other response rules by company, brand, or location.
- Human oversight or automationChoose which star ratings can publish automatically and which require approval, editing, scheduling, or a human decision. Use the email workflow to edit, approve, and publish in two clicks—even from a phone.
- PHI and personal-information protectionDedicated safety agents identify protected health information and personally identifiable information so sensitive details can be kept out of public responses.
- Review-change awarenessDetect when a customer updates a review and when the written feedback conflicts with the star rating.
- Multilingual, multi-platform workflowTranslate and manage reviews across more than 60 languages and more than 100 review platforms.
02 / Review Generation
Review Generation and AI Review Requests
Helps businesses generate more genuine customer reviews by combining sophisticated campaign controls with AI-personalized review requests.
Explore Review Generation and AI Review Request Software- Template-to-AI progressionStart with standard request templates, then introduce additional channels and advanced AI personalization as your review-generation program grows.
- Customer-specific AI personalizationUse customer, transaction, appointment, or any other data you have access to to create hyperpersonalized requests that people are more likely to answer. Ask tailored questions that prompt informative reviews and invite customers to include photos with their reviews.
- WYSIWYG campaign builderDefine the fields, writing instructions, and request approach once, then preview requests as you make changes and apply the campaign consistently to future customers.
- Multiple request channels and integrationsRequest reviews through email, SMS, and QR codes. Initiate campaigns through Zapier, in-app workflows, a direct Google Sheets connection, and other integrations.
- Custom blackout periodsPrevent customers from being asked again within any period you define, reducing repetitive requests and protecting the customer experience.
- Sending-hour and delay controlsSet a separate delay between the trigger and delivery, and restrict sending to specific hours so requests arrive at appropriate times.
03 / Review Analysis
AI Voice of Customer, Review Analysis, and Sentiment Analysis
Turns customer reviews into detailed, evidence-backed intelligence about what customers like, dislike, and repeatedly experience. It analyzes the individual topics within each review instead of reducing the entire review to one sentiment score.
Explore Review Analysis and AI Voice of Customer- Business-specific topic frameworkRightResponse AI drafts topics around your services, products, departments, and operating priorities. Your team can review, modify, or add topics as priorities change.
- Topic-level sentimentA single review can praise one part of an experience and criticize another, so sentiment is analyzed separately for each topic.
- Experience-based phrase filteringIf a phrase is not about the customer’s experience with your business, it is excluded from the analysis so it cannot distort the results.
- Evidence behind every insightOpen the actual customer language and source reviews behind a topic, sentiment result, recurring strength, or emerging issue.
- Brand, location, and time comparisonsCompare topics and sentiment across brands, locations, star ratings, and time periods to distinguish organization-wide patterns from local issues.
- Shared company and competitor frameworkApply the same topics, sentiment methods, and evidence standards to your own reviews and competitor reviews for directly comparable Voice of Customer intelligence.
04 / Competitor Analysis
Online Review Competitor Analysis
Shows not only which competitors have stronger ratings or review momentum, but what their customers say is causing the difference. It combines quantitative reputation benchmarking with Competitor Voice of Customer analysis.
Explore Online Review Competitor Analysis- Side-by-side reputation benchmarkingCompare average ratings, total review volume, review frequency, and recent performance across your business and selected competitors.
- Review velocity and momentumMeasure average monthly review volume and recent-period changes to identify which businesses are gaining customer feedback fastest.
- Competitor Voice of CustomerAnalyze your reviews and competitor reviews using the same business-relevant topics and topic-level sentiment framework.
- Topic-by-topic competitive gapsIdentify the experiences customers praise or criticize for each business and see where competitors consistently outperform or underperform your locations.
- Evidence-backed competitive findingsOpen the customer reviews behind every competitive strength, weakness, or recurring theme instead of relying on unexplained scores.
- Market- and location-specific comparisonsEvaluate the competitors that matter within each location or market instead of relying only on broad industry benchmarks.
05 / Local Visibility
Google Maps Rank Tracker
Shows where each business location appears in Google Maps for each important search term across the geographic area customers actually search from. Because a business does not have one universal Maps ranking, RightResponse AI measures visibility from multiple points and tracks how it changes.
Explore the Google Maps Rank Tracker- Search-term-specific geographic gridsChoose the search terms, geographic coverage, grid configuration, and scan schedule appropriate for each location and market.
- Point-by-point Maps rankingsMeasure rankings from multiple search points around a location and see exactly where the business is prominent, weak, or absent.
- Historical tracking and RewindPreserve previous scans, view ranking trends, and replay how visibility changed across the geographic grid over time.
- Local competitor discoveryIdentify the businesses appearing for the same searches, including competitors that consistently outrank the location in particular parts of its market.
- Reputation and ranking contextExamine Maps visibility alongside competitor ratings, review volume, review recency, and review-response behavior.
- Multi-location market monitoringTrack separate search grids for individual locations, giving local teams location-specific intelligence while larger organizations monitor visibility across their portfolio.
Direct answers
AI Reputation Management FAQs
Get direct answers about AI reputation management, message-informed responses, review requests, multi-location support, Done For You service, and pricing.
What is AI reputation management software?
AI reputation management software helps businesses request, respond to, analyze, and act on online reviews. RightResponse AI combines AI Review Requests, message-informed responses, Voice of Customer analysis, competitor analysis, and Google Maps rank tracking in one platform.
How are message-informed review responses different from generic AI replies?
Generic AI replies usually restate the review politely. A message-informed response can incorporate relevant, approved business facts or messages into the reply itself, while following the business’s brand voice, location context, and publishing rules.
Can RightResponse AI manage both review requests and review responses?
Yes. RightResponse AI supports AI Review Requests and AI-generated review responses, along with review analysis, competitor analysis, and local map-rank tracking. Teams can choose the product areas they need within the connected platform.
Does RightResponse AI support multi-location businesses?
Yes. Multi-location teams can manage review workflows across locations while maintaining location-specific business information, rules, customer feedback, competitor context, and local search visibility.
What is Done For You reputation management?
Done For You reputation management lets you hand the day-to-day work to our team. We can manage reviews directly for your business or behind the scenes for an agency’s clients, using the same RightResponse AI software.
How much does RightResponse AI cost?
RightResponse AI offers usage-based access, monthly software plans, and Done For You service options. See current pricing, included capacity, and plan details on the RightResponse AI pricing page.
Turn Customer Reviews Into Better Responses, Clearer Insights, and Smarter Decisions
Start with a free trial, talk to us about your reputation management needs, or let our Done For You team handle it for you.
